Teaching
Instructor of Record
COMM 410: International Mass Communications (Fall 2024)
What constitutes as “global” or “international” has long been and continues to be Euro-American-centric, grouping the non-West for self-serving purposes and reinforcing the problematic binary of the West and the Rest. With this point of departure, this course takes a decolonial, feminist, and queer approach to the domain of knowledge known as International Communication. It centers the question: What are the ethical ways of knowing geopolitical and racialized “Others”? In this class, we will learn cultural theories from the global South about the Western gaze and discuss various forms of “international” issues with these insights. In enrolling this upper-level reading-intensive course, you are expected to be an active learner and examine global communication with critical and theoretical lenses.
COMM 420: Research Methods in AD/PR (Spring 2025)
Advertising and public relations practice involves using research to make decisions – often big decisions with big price tags. This course provides students with the tools to outline, execute, and evaluate mass media research. The primary focus is on using research for advertising and public relations program and campaign management—planning, monitoring, and evaluating. You will learn the most important research methods used in the field—focus groups, in-depth interviews, and surveys—and gain experience with the statistical and textual analysis methods most often used to analyze results.